These days, there is almost no one in the developed world without access to media. Companies advertise their products and services in every way, shape, and form. We see signs, commercials, internet content, and everything in between. Plus, we get the message that buying products or services we see will improve our lives and even our social status. After all, the neighbors will be so envious when you drive home that shiny new luxury car right?
There’s one message we don’t receive nearly as often as we should, though- sustain. Consumption is becoming so rampant that we cannot replenish our natural resources at the rate we consume them. Businesses are making record profits, but that’s only for now.
What is the logic of extracting diminishing resources in order to create capital to finance more consumption and demand on those same diminishing resources?
That’s an excellent question, Mr. Paul Hawken. Are businesses catching on to the glaring reality that unabashedly exploiting resources will actually cripple their business model in the not-so-distant future?