It’s that wonderful time of year again when leaves begin to change colors, football is in full swing, and HR and benefits professionalsare frantically preparing for open enrollment. I love fall, it gives me a renewed swing in my step and positive outlook. For those of you who have no idea what I’m talking about, you need to experience the fall foliage on the East Coast. Maybe a long weekend trip just before open enrollment time hits you.
I’ll stop dreaming of my weekends filled with hiking and get back to the important stuff! If you’ve checked out my About Mepage you’ll know that I have a degree in Marketing, with experience in both marketing and HR. I thought I would share a few ideas on getting your employees’ attention to create a successful open enrollment.
1. Hitting someone once a year, while certainly better than nothing, is simply not sufficient to help your employees gain an understanding of their benefits. After the big open enrollment is over, hold a “we survived” meeting with your team and get ideas for yearly communications and events.
2. Communicate across different channels. Hold your in-person meeting, but have the information in print for people to take home (make sure the average person will understand it). Don’t forget about social media, you can use it to remind people of deadlines or share quick tidbits they might not have noticed or remembered through a long open enrollment meeting.
3. Create a brand. Then brand every piece of information your staff receives regarding their benefits. They’ll easily be able to pull out what is current and know it is important. Keep it clean, simple and informative. Ask your marketing team to create a few templates so you can just drop information into them. Have you created a brand for your open enrollment in the past? Care to share any cool taglines for others to borrow?
I hope everyone has a smooth open enrollment season! If you’d like more information, check out this webinar I came across: “Enrollment Crunch time: Act like HR, Communicate like Marketing” on October 2, 2012.
Originally posted at: http://uecubenefit.uecu.org/