All else being equal,we all want to leave a better planet to our children.Unfortunately, all else isn’t always equal, and the cost of ‘Going Green’ can sometimes be prohibitive. Those who have investigated onsite power generation through solar, wind, bio-mass etc., have found that the capital cost is high, paybacks can be 10-20+ years, and there is considerable complexity and risk involved.

Financing:Of course, many green power installations have been made successfully, often enabled by outside financing resources that help reduce payback times, including Federal and State tax credits, tax deductions, and State loans, as well as various grants, rebates and incentives from utilities, often backed by State funds.

In combination, these incentives are very attractive, but they’re often (severely) limited to certain projects, certain types of borrowers, certain dollar values and short timeframes. In many locations, these incentives have either dwindled or lapsed altogether.

Solution:As a result, many companies have decided not to proceed with onsite generation and have shelved their good intentions. Applied Energy can solve this problem, however, and can enable any commercial, industrial or governmental customer to ‘Go-Green’without complexity or financial risk. 

The key is in buying ownership rights to power generated from renewable sources - Renewable Energy Certificates* - in large volumes, at the right time and in the right forum – The Green Exchange.

RECs:Buying RECs is no less ‘Green’ than installing onsite renewable power generation. You are simply investing in a renewable generation facility somewhere else (often nearby) rather than on your own site. In many cases, you can specify the general area where you’d like your green power to come from.

The electrons you use at your own facility are simply electrons – not brown, green or any other kind. They become green only because you’ve bought the proof – the REC – that an equivalent amount of power was generated somewhere from renewable sources. (The proof is verified by 3^rd party certification bodies such as “Green-e”).

The Green Exchange:Applied Energy provides you with access to The Green Exchange, the marketplace that supports the Regional Greenhouse Gas Initiative’s ‘Cap and Trade’ program. As a result, you can ‘Go Green’ (from 10%-100%) at a fraction of the cost or risk of an onsite solar array (or other renewable source). Most of our customers don’t go green in one step. They tend to begin with 15-20%, which costs very little (sometimes zero) then increase at the rate of 10-25% a year until they reach 100%.

Whether you normally use an energy consultant or broker, or deal directly with suppliers yourself, Applied Energy’s access and substantial purchasing volume can provide the buying leverage you might otherwise lack.

Please contact Kit Gutteridge at 484-324-8010 or kgutteridge@appenergy.comfor further information about how it works.