In John Lennon's song "Imagine" we are asked to consider what it would be like to live in a world where there was a lot less focus on material possessions. In the hierarchy of ecological responsibility the first "R" has always been "Reduce" and the positive impacts of focusing on doing with less are very significant. So this is not a new concept. However, innovation in this space is accelerating - I discuss at length in a new posting at the Black Swan Blog.
Other blogs in this series are available at http://www.theblackswanblog.com/blog1.
Background documents used in the writing of this blog are at http://www.theblackswanblog.com/BSB_Library/index.html