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President Obama can assume that IOUs Perverse Communism is false and disallow the presure from lobbies to keep IOUs price control business model. Applying W. Edward Deming transformation of the style of management and the transformation of government relations with industry, could start with the EWPC transformation of the power industry.

Forget Keynes, Think Deming

By José Antonio Vanderhorst-Silverio, Ph.D.

Systemic Consultant: Electricity

First posted in the GMH Blog, on January 15th, 2009.

Copyright © 2009 José Antonio Vanderhorst-Silverio. All rights reserved. No part of this article may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, without written permission from José Antonio Vanderhorst-Silverio. This article is an unedited, an uncorrected, draft material of The EWPC Textbook. Please write to javs@ieee.org to contact the author for any kind of engagement.



This article is a follow up of the EWPC article IOUs Perverse Communism and a response to the excellent article written by my e-mail friend Mr. Warren Causey Don't look now, but Atlas is shrugging. I respect his position on the industry.

Even though I know that it was Edison's secretary, Sam Insull, that extended the wires 'natural monopoly' (the only monopoly kept by EWPC) to the whole utility at state governments, I can respect others' ideas that the perverse communism is solely the government’s fault and that powerful lobbies do nothing (it takes two to tango). In fact, if IOUs are not communist like, the solution to the crisis is a lot easier. President Obama should in fact follow that advice.

However, I respectfully disagree in that EWPC is not about rearranging the deck chairs on the Titanic. Related to the disagreement, I found this on the Internet: “Idiom Definitions for 'Rearrange the deckchairs on the Titanic:’ If people are rearranging the deckchairs on the Titanic, they are making small changes that will have no effect as the project, company, etc, is in very serious trouble.”

In fact, the government has only been rearranging deckchairs so far with the incremental extensions of the IOUs paradigm, like PURPA, Open Transmission Access, EPAct 92, capacity markets, NERC mandatory standards, which have resulted in simple and stupid behavior. That conclusion is based on Dee Hock, CEO Emeritus VISA International, which gave us the insight:

Simple, clear purpose and principles give rise to complex and intelligent behavior. Complex rules and regulations give rise to simple and stupid behavior.

In the EWPC article Can the Power Industry Eliminate its Price Controls to the End Customer?, I suggested that:

The dead-end of regulator's capacity for price controls shows up once again, while modeling the Smart Grid business case. Under today's EPAct, price controls are for simple problems, when we are facing a very tough systemic crisis. A systemic solution requires a EWPC re-regulation EPAct that deregulates wholesale and retail commercial energy transactions, while keeping regulated the Smart Grid reliable transport.

This is a little personal history. My service activities, on what emerged as EWPC on the Energy Central Network, started in 1996 with a request to offer a solution to the electricity crisis of the Dominican Republic, using funds of the American taxpayer through the U.S. AID. I had a Ph.D. on Information Theory, since 1972, deep knowledge of the power industry, since 1996, and a heavy reader of management literature to be applied in a design course that I taught at Santo Domingo Technological Institute, since 1985.

To get our industry out a brutal electricity crisis (that has gotten worse, just as in the US), I proposed a real transformation of the Dominican power industry, as can be seen in the Spanish white paper - Necesidad de una Politica Integral de Electricidad para la República Dominicana (the need for an integral policy of electricity for the Dominican Republic). The transformation was towards a clear long run vision of the future power industry. At some point I understood that this was a global crisis.

In the preface of his book “Out of the Crisis,” the late W. Edward Deming wrote:

The aim of this book is transformation of the style of American management. Transformation of American style of management is not a job of reconstruction, nor is it revision. It requires a whole new structure, from foundation upward.
What Dr. Deming proposed was not about rearranging the deckchairs on the Titanic. So is the job of the transformation of the power industry that requires a whole new structure, and I submit that that structure is the EWPC market architecture and design paradigm.

Dr. Deming adds what President Obama and all global presidents and prime ministers needs to grasp:

Transformation must take place with directed effort. Need for transformation of governmental relations with industry is also necessary, as will be obvious... [After several paragraphs]… Only transformation of the American style of management, and of government relations with industry, can halt the decline and give American industry a chance to lead the world again... [after more paragraphs]…for this the reader will sense the fact that not only is the style of American management unfitted for this economic age, but that many government regulations and the Justice Department’s Antitrust Division are out step, propelling American industry along the path of decline, contrary to the well-being of the American people. For example, unfriendly takeover and leveraged buyouts are a cancer in the American system. Fear of takeover, along with emphasis on the quarterly dividend, defeat constancy of purpose.

After writing the above, an insight that has wanted to emerge through me can now be articulated. The insight started to emerge when I read the following in the article “Smith, Marx, Kondratieff and Keynes,” which said:

This paper attempts to show a convergence of these seemingly oppositional approaches through the common denominator of the labor theory of value. Thus Smith created the labor theory of value to describe how a small village economy worked, but Marx later showed the consequences of how the labor theory would function within a larger capitalist system, leading to excess production and a serious economic downturn, followed by a political collapse. Kondratieff believed that periodic downturns were resolvable within capitalism. Other long wave writers suggested that new labor-based innovations brought capitalism out of the serious depressions, in effect reestablishing the labor theory for another period, of perhaps twenty years.

The insight is that Out of the Crisis is the not the new labor theory of value (by the way the labor theory of value was replaced from economics), but the management theory of value or the transformation of the style of American management, that says that Deming is right in response to Mr. Causey’s article We'll see who was right, Keynes or Adam Smith & Milton Friedman. The transformation of the style of American (and global) management will enable new innovations to get capitalism out of the present depression. This is all about systemic thinking.

José Antonio Vanderhorst-Silverio, Ph.D.
Systemic Consultant: Electricity

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member photo Excellent commentary. You may want to note that the energy industry is having analogous problems to the integrated circuit industry in the 70's and 80's. While Japan had thoroughly adopted Deming (and Juran), the US IC industry under pressure from both the government and management schools was systematically destroying our US manufacturing capability (with a few notable exceptions) by using classic, but outdated economic and management principles. Note, that countries such as Taiwan, South Korea, and even mainland China much more use Deming management principles than American MBA practices.

While the energy industry is different, there are some similaries, e.g., very large capital investment, highly skilled work force, environmental issues, which allow use of some of the knowledge gained from the IC industry growth experience.

One of the area of improvement is the recognition that distributed generation is a reality. While the mainframe computer industry initially fought the personal computer revolution (and lost), a more sensible approach could have allowed survival, even in transition, of many of the companies. The IOUs should embrace distributed generation, especially residential, in order to more smoothly continue the evolution of energy generation and transmission. One place to start is the development of standards (not the existing regulations for installation or interconnection such as the NEC) that facilitate metering, design, operation, maintenance, identification (shipping labels), and educational understanding of renewable energy technologies (especially since the renewable energy industry marketing has not been competent enough to do so yet).
# Posted By David Sweetman | 1/21/09 3:26 PM | Report This Comment as Foul/Inappropriate
member photo Thank you David for your comment. I agree with the idea of the similarites to the IC industry. IOUs, however, need to be separated in two components, to complete the similarites. IOUs will need to choose between being a transporter (transmission and distribution) or being a retailer (which I named Second Generation Retailer - see please the link http://grupomillenium.blogspot.com/2007/07/second-... ). That way, IOUs paradigm price control business model can be shifted to the EWPC paradigm business model innovations similar to the IC industry.

I repeat part of what I wrote later on in the EWPC article "Think Deming to Enable Much More than Just Freedom (please hit the link http://www.energyblogs.com/ewpc/index.cfm/2009/1/1... )" to respond once againg to Mr. Warren Causey:

Deming himself wrote "Somehow the theory for transformation has been applied mostly on the shop floor. Everyone knows about the statistical control of quality. This is important, but the shop floor is only a small part of the total... The most important application of the principles of statistical control of quality, by which I mean knowledge about common causes and special causes, is in the management of people."

Deming adds: under the heading "Transformation is required in government, industry, education," that "The function of government should be to work with business, not to harrass buiness." BIG DIFFERENCE, which is referred to the System of Profound Knowlege, not simply Deming Managent System. President Obama needs to convert himself and his team to the new system to stop harrasing business. That is The New Economics of Think Deming, to Forget Keynes.
# Posted By Jose Antonio Vanderhorst-Silverio | 1/21/09 5:37 PM | Report This Comment as Foul/Inappropriate
 
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