The premise of IMEUC is that "without the existence of a free and open competitive market, no de-regulation of existing utility companies can be safely implemented". For simplification, the discussion henceforth is primarily targeted at the electrical industry only with only occasional references to natural gas or water, but is understood to include those simpler cases as well.
The problem with all existing attempts to implement de-regulation of electrical pricing (and with existing ?novel? proposals such as EWPC) is that they do not first establish a market for all customers. Typically a market is established at the wholesale level, but retail (eg. smaller industries, commercial enterprises, and residential), for lack of imagination or concern, are simply "tossed to the retailers", whose only possible option is to add cost without adding value. What is needed is a market system where every utility customer interacts equally to competitively purchase the product of the primary suppliers (generation and transmission), and distribution and overheads (metering, billing etc.) are done under regulated geographical monopolies.
Independent Market for Every Utility Customer - Preliminary Business Case http://www.energypulse.net/centers/article/article_display.cfm?a_id=1176
Independent Market for Every Utility Customer - Part 2 - Market Operation http://www.energypulse.net/centers/article/article_display.cfm?a_id=1181