About two weeks ago, I sat in a crowd of roughly 1,000 people waiting to be introduced to a fuel cell-related audience. Before that moment, the group recognized those individuals who had technologically advanced their cause. Some very erudite people then stepped up and proceeded to detail their contributions using a series of chemical equations and other abstract formulations.



As I sat there, I wondered what in the world are these people doing asking me to address their annual convention. I’m a journalist with an expertise in energy issues. All I do is to try and convey complex ideas so that the “masses” can understand them. I do not invent any products. Heck, I could barely get the most rudimentary concepts that the chemical engineers were relaying to their peers.



For sure, I was extremely honored to be asked to speak before this group and to represent a world renowned energy publisher there, Energy Central. But I asked some of my hosts why they chose me to give a presentation on the state of their industry as opposed to a brilliant scientist.



Their answers were generally uniform and completely clear: They appreciate the work we do and the information we produce. And without responsible outlets that can articulate complex thoughts, many critical products and services will not break into the mainstream. In fact, good information and effective communication are the foundation for such advancement.



I can accept this. But let me reframe their comments. Journalists are only one part of the equation. Yes, we report, analyze and dissect events and issues. But others are much more crucial – the ones down in the trenches doing the legwork to make it all happen.



As for me, I try to openly and honestly explore key energy issues. My word is certainly not gospel. It’s just the basis for continued discussion, which amounts to throwing up the jump ball and then to quietly moving into the background. The real contributors are those in the field working to propel their industries and their ideas forward. ###