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September 1, 2009: What's Your Game Plan?


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Article Summary:
September 1, 2009: What's Your Game Plan? - In 2008, the Federal Trade Commission (FTC) adopted an amended Telemarketer Sales Rule (TSR) citing consumer protection against unwanted marketing communications. As of December 1, 2008, prerecorded sales calls must provide an easy opt-out feature. More significantly, beginning September 1, 2009, automated sales communications can be delivered only to those recipients who have provided their "express written consent" to receive them.

Article URL:
http://www.energypulse.net/centers/article/article_display.cfm?a_id=2080